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庆祝改革开放40周年、复校40周年系列讲座

信息管理学院建系30周年、建院20周年系列讲座

国家杰青、上海交通大学万国华教授将莅临我校学术交流

报告主题:Financing a Startup Retailer with Marketing Efforts

         (通过营销努力的初创零售企业融资策略研究)

报告专家:万国华 教授

报告时间:2018年05月24日(周四) 15:00-17:00

报告地点:麦庐园荟庐楼H302

报告摘要:

         Financing a startup firm is always challenging, especially when the market is highly uncertain. In this talk, we study this problem from supply chain perspective and consider the supply chain with one supplier and one retailer (a startup), where the retailer sells to an uncertain market. The retailer is capital-constrained, and may need use either bank loans and/or trade credits for procurement and/or marketing. We study how the retailer jointly makes the operational and financial decisions, and how the decisions are influenced by the financing channels. Furthermore, given that a larger market share is desirable for the supplier, we study whether the supplier should provide trade credits for the retailer’s procurement and to lend cash for the retailer’s marketing. In particularly, we show that there is a binding property for the supplier to finance the retailer’s procurement and marketing.


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